Italian industrialist Giovanni "Gianni" Agnelli's industrial heritage is again on the news because iconic Sergio Marchionne passed away suddenly. Marchionne was the CEO of Chrysler Automobiles, the Chairman and CEO of FCA US LLC, the Chairman and CEO of Ferrari, and the Chairman of Maserati. He was an exceptional and multi-talented leader who made Fiat flourish again in the auto industry because unleashing magnificent growth for the legendary Italian brand. There is a reason why people are mourning his loss.
I strongly recommend reading biographies concerning Gianni Agnelli and Fiat order to understand the importance of Fiat for Italy. But I understand that people are busy to read books but there is a very nice documentary called Agnelli - Every Man Wanted To Be Him (2017) by director Steven Spielberg. You can watch it on HBO.
The documentary tells the story of how Fiat became one the pillars of Italy's economy after the Second World War. A state within a state. Agnelli's personal lifestyle brought some character to the brand because he was an Italian cosmopolitan, flamboyant, playboy, adventurer. gentleman, and visionary business leader.
Fiat has had its ups and downs. Sometimes the company had major financial challenges, and for quite many times, it has been boosting Italy's prosperity and wellbeing. Marchionne's passing is again a breathtaking moment for Fiat and Italy. Can Fiat protect Agnelli's and Marchionne's legacies, which have made Italy great again for multiple times?
This is the official blog of The Luxury Sales Academy. Articles have been written by Founder, Master of Arts Jukka Aminoff FRSA.