Book: Social Selling Luxury: Increase sales by engaging in the digital world (2016) by Jukka Aminoff
Social selling is a new trend word among sales professionals. This book formulates sales strategies for luxury sellers for the digital environment. What is the basic foundation of a luxury strategy? How to create a bridge between outbound and inbound marketing? How to convert potential customers into buyers? How to convert customers into marketers? What are the latest social media services, and how you can use them in luxury sales? Receive examples from notable brands such as Clive Christian and Vertu. Learn how to become an ultimate salesperson in the luxury industry. This book explains the latest trends in sales and gives practical lessons.
Jukka Aminoff is the founder of UHNWI Luxury Events, Luxury Sales Academy, and Lux Sales Lounge. Social Selling Luxury is his third book, after Luxury - How to Create a Fascinating Luxury Brand? (2015), and Buying Revolution - How a Modern Salesperson Should React to Client's Changing Buying Process. Aminoff is also the founder of the Mark Challenge Finland, which is a luxury and premium business plan competition for university students. He is also a member of the Mark Challenge Entrepreneurship Club, which is powered by the International University of Monaco. Aminoff holds a master's degree in MA in Marketing and Innovation from Anglia Ruskin University, Cambridge, the United Kingdom. He has appeared in Forbes and many other media. Aminoff writes regularly about modern luxury, sales, marketing, and branding.