By Jukka Aminoff
There are two definitions concerning a personal brand. The other side says that people will become personal brands when they have achieved something great, hence, become known to the general public. The other side says that we all are personal brands but some of us have weak brands and some have strong brands. I believe that we all are personal brands.
There are several benefits to why you should develop your personal brand. Famous sales author Brian Tracy has said that a brand is a promise, and there are eight brand laws, which are important when building your personal brand. These eight laws are:
Tracy emphasizes that you should have a laser focus. This will help your brand journey. TEDx speaker Ann Bastianelli has said that there are three steps in order to have a powerful personal brand. These steps are:
Storytelling is essential when you are enhancing your personal brand. There are also three steps on how to create interesting stories. These steps are:
You can tell your story in different ways. You can write, share pictures and take videos. Some of us like all of these formats. Facebook, Instagram, Twitter, LinkedIn, YouTube, Vimeo, Google+, Tumblr, Pinterest and many others are powerful tools in order to enhance your brand. Remember that every single social media have their own characteristics and user levels. Make your homework. You can also set up your personal websites by using Wordpress, Weebly, and About.me.
By enhancing your personal brand you will increase your personal value in the marketplace. You can receive new clients; ask for better prices; expand your personal networks; higher wages; receive raises; gain new positions. There are multiple benefits. Therefore, start your personal branding journey, now.